Television

NRA Television Imperiled as Ad Firm Seeks Immediate Payment

  • Ackerman McQueen wants NRA to post $3 million letter of credit
  • Ad firm claims gun-rights group set payments for Oliver North
Oliver NorthPhotographer: Daniel Acker/Bloomberg

The National Rifle Association’s divorce with its longtime advertising agency took another ugly turn when the firm warned it could shut down NRATV and other promotional services within days, unless the gun-rights group posts a $3 million letter of credit.

Ackerman McQueen claimed in a court filing Wednesday that the NRA owes it almost $1.7 million for promotional work. The legal fight began in April when the NRA sued the ad agency, claiming it couldn’t get details about the firm’s multimillion-dollar contract with Oliver North, who also served as the NRA’s unpaid president.