Apple’s answer to Circle to Search might not be ready until next year



iPhone 15 Pro Display

As soon as Google unveiled the Circle to Search AI feature for the Galaxy S24 and Pixel 8, I said I wanted something similar on the iPhone. With AI being the main upgrade of iOS 18, I also expect Apple to offer something similar or maybe use Google's feature.


After all, Google said in January that it plans to roll out Circle to Search to as many devices as possible, without excluding iPhones. Since then, Circle to Search has expanded to other Android devices, but not the iPhone.


Also, let's remember that Apple now has a Visual Lookup feature in iOS that lets you identify various objects in photos. That's a precursor to functionality like Circle to Search, which would let you perform an internet search for whatever you have displayed on the screen.


Now, a report claims that Apple is working on a system-wide Visual Search feature for the iPhone. Call it wishful thinking, but it certainly sounds like Apple's own version of Circle to Search. Unfortunately, if this report is accurate, we might not see Visual Search on iPhone in iOS 18. We'll have to wait until 2025 for Apple to roll out an iOS 18.x update that will enable the feature.


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The post Apple’s answer to Circle to Search might not be ready until next year appeared first on BGR.




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