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A 2018 Harris Poll found that 75% of Americans say buying a home is a priority, but many don't know where to start—and some struggle with next steps even after a first-time homebuyer class. One inexpensive and effective way for housing counseling agencies to help these clients is through email marketing campaigns. Join this three-part webinar series to learn how email marketing tools can help you serve first-time homebuyers outside of routine counseling services.
Brought in partnership with Laura Royer of The Royer Consultancy.
Part One: Seven Steps to Creating an Effective Email Marketing Campaign
Learn how to set up, create, and run a campaign from start to finish.
Part Two: Advanced Tools, Techniques, and Features for Running Email Campaigns
Learn how to segment your lists according to where the homebuyer is in the process and target specific emails to them, as well as utilize other tools to run email campaigns smoothly and automate them.
Part Three: Four Types of Email Campaigns for First-Time Homebuyers
Learn how to create four specific email campaigns for first-time homebuyer customers based on where they are in the homebuying process. This includes pre-counseling and course registration, post-counseling and course attendance, serving nonmortgage-ready customers, and post-purchase customers.
Registration: Discounted to $100 ($150 value)
Scholarships: Thanks to a funder's generosity, we are happy to be able to offer a limited number of first-come, first-served scholarships to cover the full registration cost of this training. Go through the registration process and apply the discount code HAISCH2021 at checkout to take advantage of this opportunity.
Master Follow-up with Homebuyers: Effective Email Marketing
March 2, 9, & 16, 2021
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Master Follow-up with Homebuyers: Effective Email Marketing
March 2, 9, & 16, 2021
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Master Follow-up with Homebuyers: Effective Email Marketing
March 2, 9, & 16, 2021
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Your payment has been processed and your spot is reserved, but you're not quite finished!
There's one more step to finish your registration. We're hosting this training through Zoom, and you need to register there in order to attend.
To get the link to join us, you need to visit this link and sign up:
https://zoom.us/meeting/register/tJEqde2hrj0sGdZM16qGgU2xV_Be0eb4hfFv
This link is intended for you only. Please do not share it with anyone else.
We look forward to having you join us on March 2, 9, & 16. We will have one session each day, from 10:00 am – 12:00 pm CST.
If you have any questions, contact Bibian Cristino at bibian@housingactionil.org.